EGOS Map Model

As you strive to improve your personal and professional live in an increasingly complex world, you tend to search for self-knowledge and self-development.


However, traditional self-knowledge models do not support an integrated and comprehensive personal and professional self-development based on your own personality.

Interestingly, for nearly 2500 years different personality types have been grouped into only four basic profiles.


Sources: Compiled and adapted from Keirsey, David and Bates, Marilyn (1984). Please Understand Me, Prometheus Nemesis Books, Keirsey, David (1998). Please Understand Me II, Prometheus Nemesis Books, Berens, Linda V. (2000). Understanding Yourself and Others: An Introduction to Temperament 2.0, Telos Publications, Berens, Linda V. (2001). Understanding Yourself and Others: An Introduction to Interaction Styles, Telos Publications and Magee, Bryan (2006). The Story of Philosophy: 2,500 Years of Great Thinkers from Socrates to the Existentialists and Beyond, Barnes & Noble.

In fact, as far back as ancient Greece, the patterns of human nature merited the attention of philosophers as influential as Plato and Aristotle, who structured their behavioral classifications in a very similar manner. Later, the expansion of Greek culture during the Hellenistic period led to the development of four important philosophical movements, associated precisely with the distinct personalities of their mentors.

And in subsequent centuries, respected physicians such as Galen (ancient Rome) and Paracelsus (Middle Ages) reaffirmed this proposed typology and associated it, respectively, with clinical temperaments and with the elements of nature.

In the first half of the twentieth century, psychology reclaimed and expanded the theme of personality profiles, and, for the first time, started to develop methods for measuring human traits. Nonetheless, the two most popular evaluation movements, divulged only in the second half of the twentieth century, were based on distinct perspectives: while Jung and, later, the mother and daughter team Briggs Myers embarked on breaking down personality into a limited set of traits, Marston and, later, Geier preserved the integrated approach adopted by their predecessors. Thanks to the quantitative and qualitative rigor of the instruments used, MBTI (Myers-Briggs Type Indicator) and DISC (Dominance, Influence, Steadiness, Conscientiousness), respectively, both movements had great dissemination and acceptance worldwide. Still, since the mid-90s, psychology has witnessed a conciliatory movement of both divergent approaches, which has resulted in the development of new integrative tools and methodologies.

Indeed, the EGOS Map is an innovative and integrated personality model that displays 16 distinctive personalities resulting from the combination of 4 core psychological profiles.


And the EGOS Map even takes into consideration that the human brain has a specific biological sensibility to the five senses, aligned with each person’s own mix of psychological profiles:

  • Entrepreneur: occipital lobe - sightbrain-model-3.jpg
  • Operational: parietal lobe - touch, smell and taste
  • Social: temporal lobe - hearing
  • Governor: frontal lobe - reason

As a result, the EGOS Map, based on solid psychological and biological foundations, is able to fully integrate self-knowledge with personal and professional self-development.