All customers are different and therefore like to be treated in a personalized manner. But often marketing and sales in organizations are based on a set of standardized practices, applicable to all clients… To create a truly client-centric interaction it is important to start by understanding how different profiles undertake low and high involvement purchases: their conscious and unconscious motivations, the level of risk they are willing to take and the approach they follow to make the purchase decision.
Thus, by taking into account the personality of clients in marketing segmentation and in the sale process, it becomes possible to develop a much closer relationship and dramatically increase commercial effectiveness. And in a business context, understanding the personality of buyers and decision-makers is essential to promote successful negotiations and close good deals!
With EGOS Map-based consulting, you will be able to